They started as the modern day replacement for the venerable station wagon, but today, the Sport Utility Vehicle phenomenon has created an entire culture – Not just for consumers but for automakers as well.
The machines not only sell –and sell well –but are also ripe with lofty profit margins and healthy additions to the bottom line. The end result? Today if you sell cars on the world stage, you can’t survive without an SUV in your line-up. Now to win consumers and battle for sales, these monster haulers are turning into technological wonders replete with the latest innovations, extreme engineering, and most importantly, incredible off-road performance!
SUV Superbuild examines the rich history of your favourite SUVs, from British Range Rovers to Lamborghini Urus, detailing the manufacture of eachvehicle and their venerable latest technology, fit for a king.
Watch SUV Superbuild Thursdays at 9pm from 3rd May